Launch of Women's Graphics / Athleta, 2019

Graphic Tees / Athleta

Launch of Women's Graphics / Athleta, 2019

Launch of Women's Graphics / Athleta, 2019

Creating the first women’s graphic collection for Athleta was a team effort. Working to define the aesthetic, and how it paired with the Athleta Girl! collections.

Black-on-black raised silicon "unstoppable" graphic

Black-on-black raised silicon "unstoppable" graphic

White-on-black raised silicon "unstoppable" graphic

White-on-black raised silicon "unstoppable" graphic

Asymmetrical "unstoppable" graphic hoodie

Asymmetrical "unstoppable" graphic hoodie

"Born to Rise" women's graphic, matching back to Athleta Girl!

"Born to Rise" women's graphic, matching back to Athleta Girl!

Athleta created the beautiful photography

Athleta created the beautiful photography